Celebrating Mother’s Day with Impact: How Viola Media Brought FNP.ae’s Campaign to Life in Abu Dhabi

At Viola Media, we believe in the power of storytelling—and a great canvas for that is the UAE capital. As Abu Dhabi continues to grow as a cultural and tourism destination, Out-of-Home (OOH) advertising has remained a powerful way for brands to connect with both residents and visitors in meaningful ways.

This Mother’s Day, we had the pleasure of partnering with FNP.ae, one of the UAE’s leading gifting platforms, to bring their heartfelt campaign to life across the city. Mother’s Day is a time to honour the women who nurture, support, and inspire us every day. Our goal was to ensure this message reached as many people as possible—and we knew just how to make that happen.

We showcased this campaign on a series of striking digital billboards across our strategic OOH locations. Carefully selected for their high traffic and maximum visibility, these screens lit up the UAE capital with a message of love, appreciation, and emotional connection. The campaign made a huge impact, reminding thousands of people to pause and celebrate the incredible role of mothers in their lives.

What made this campaign truly special was its ability to connect emotionally. These weren’t just ads; they were visual love letters—crafted to resonate with everyone who saw them. And that’s what we strive for with every campaign: turning media placements into moments that matter.

Our unmissable digital bridge banners gave FNP.ae the exposure they needed, but more importantly, the right kind of reach. In a city that’s quickly becoming a must-visit destination for international travellers, alongside its local community, Abu Dhabi offers a dynamic and diverse audience. That’s why OOH advertising here holds so much value—it delivers maximum visibility, impressions, and brand recall in one of the most vibrant cities in the region.

At Viola Media, we’re proud to have played a role in amplifying FNP.ae’s message this Mother’s Day. Their campaign is a perfect example of how emotionally-driven storytelling, paired with the right OOH strategy, can leave a lasting impression.

We look forward to continuing to help brands tell their stories—boldly, creatively, and in the heart of Abu Dhabi.

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