Viola Media Launches Al Sawari Tower’s First Building Wrap on Abu Dhabi's Corniche

In the heart of Abu Dhabi’s Corniche district, Viola Media has unveiled their first building wrap on Al Sawari Tower, activating a landmark large-format site for the capital. This addition introduces a new premium site into the Out-of-Home (OOH) landscape, combining strategic location, scale, and audience reach to deliver strong market impact.

Abu Dhabi continues to evolve as a hub where culture, commerce, and innovation converge. Its urban environment blends heritage with progress, and OOH has become part of the city’s visual identity, woven into streets, landmarks, and daily routines. Within this setting, large-format media plays a key role in how brands are recognised and remembered.

The Corniche's iconic waterfront is one of the city’s busiest districts with a mix of residential buildings, schools, retail outlets, and shopping the steady flow of vehicular and pedestrian traffic makes the district a valuable location for advertisers seeking both frequency and reach.

Positioned within this dynamic area, Al Sawari Tower offers a commanding presence. Its height and architecture ensure visibility from multiple directions, while its location along key routes allows for consistent audience exposure. For those who live, commute, or visit the Corniche, the tower serves as a prominent point on the city’s skyline. Through its transformation into a media site, Viola Media has turned the building into a bold communication platform.

Plus500’s presence on Al Sawari Tower establishes a strong association with this high-profile site. The campaign secures prominence in a zone of continuous activity and integrates the brand into the daily rhythm of the city, resonating across the surrounding environment.

As a newly activated site, the tower strengthens Viola Media’s growing large-format portfolio and provides a new focal point for advertisers. This campaign demonstrates the power of building wraps to establish presence at scale, across both street level and skyline, while integrating seamlessly into the surrounding urban flow.

As demand continues to grow for impactful formats, Viola Media remains focused on delivering placements that connect brands to the pulse of Abu Dhabi, bringing bold formats to key districts and helping brands shape their presence within the capital’s dynamic media environment.

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