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Located in one of Abu Dhabi’s most vibrant urban destinations, The Pointe marks a new chapter in outdoor media. As the capital’s first digital hoarding network, it delivers bold visibility where it matters most — in a community defined by growth, investment, and ambition.
Abu Dhabi’s first digital hoardings strategically located on Al Reem Island.
The Pointe at Al Reem Island is positioned at a key touchpoint to reach both pedestrians and vehicular traffic, delivering incredible impact and brand fame.
Located just off the north-eastern coast of Abu Dhabi, Al Reem Island is a master-planned development known for its upscale residential towers, world-class amenities, and vibrant community atmosphere.
The island’s appeal to affluent residents and visitors makes it an ideal location for luxury outdoor advertising, where brands can capture an audience's attention that values quality, exclusivity, and style.
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