The Pointe At Al Reem Island

Abu Dhabi

Located in one of Abu Dhabi’s most vibrant urban destinations, The Pointe marks a new chapter in outdoor media. As the capital’s first digital hoarding network, it delivers bold visibility where it matters most — in a community defined by growth, investment, and ambition.

Overview

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Abu Dhabi’s first digital hoardings strategically located on Al Reem Island.

The Pointe at Al Reem Island is positioned at a key touchpoint to reach both pedestrians and vehicular traffic, delivering incredible impact and brand fame.

Located just off the north-eastern coast of Abu Dhabi, Al Reem Island is a master-planned development known for its upscale residential towers, world-class amenities, and vibrant community atmosphere.


The island’s appeal to affluent residents and visitors makes it an ideal location for luxury outdoor advertising, where brands can capture an audience's attention that values quality, exclusivity, and style.

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ADM Guideline

 Important: Please follow those Instructions: 

  • Sales Promotions or Price Mentions: Any artwork includes sales promotions or price mentions, requires a permit from the Department of Economic Development (DED) in Abu Dhabi for ADM approval, and similarly from the Dubai Department of Economic Development (DED) for DM approval.
  • Security / Stock market Campaigns: Any campaign related to the stock market requires ADX registration certificate.
  • National Day (Eid Al Etihad): Any artworks related to National Day (Eid Al Etihad) requires approval from the Department of Presidential Affairs.
  • Country Flags: Any artwork that includes flags requires approval from the Department of Presidential Affairs.
  • Real Estate / Property Ads: Any campaign related to real estate or property ads, requires a permit from the Abu Dhabi Real Estate Centre (for Abu Dhabi) and from the Dubai Land Department (RERA) (for Dubai).
  • Tourism Campaigns: Any campaign related to promoting tourism requires a permit from the Department of Culture and Tourism.
  • Video Contents: Video files are not allowed to play on digital screens except The

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Specs Sheet

2880px by 864px
20m by 6m

Duration

15 seconds

Asset Engagement

Precision. At scale.
From static to digital, we deliver presence with purpose.
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