Viola Media
appoints new Director of Operations

Viola Media has announced the promotion of Mohammad Alsheikh as Director of Operations.

Holding extensive experience in the OOH industry, Alsheikh will be responsible for overseeing the company’s day-to-day functions and operations, while ensuring the execution of advertising campaigns across the Viola Media (D)OOH and transit media network.

In his new role, Alsheikh will focus on leading the Media company’s operational strategy as well as optimising its operational workflows. Additionally, he will oversee project management, involving close collaboration with internal teams and external partners to ensure projects are delivered on time and meet the required standards.

Alsheikh previously held the title and role of operations manager within the company, before being promoted to his new role.

James Bicknell, CEO of BackLite Media and Viola Media said, “Alsheikh’s appointment underscores Viola Media’s commitment to operational excellence and client satisfaction, reinforcing its position as a leader in the out-of-home advertising industry. His strategic oversight will ensure we continue to deliver world-class advertising solutions with efficiency and precision.”

Alsheikh’s appointment marks a key step in Viola Media’s growth strategy that focuses on innovation, agility, and a client-first approach to OOH operations.

The out-of-home company also recently announced the appointment of a new head of sales, Manel Khalfaoui, to lead and oversee the company’s outdoor media sales and business development across Abu Dhabi and Dubai.