Viola Media Expands Digital Link Network with Two New Bridge Locations in Abu Dhabi

In today’s media landscape, visibility is no longer just about placement, it’s about presence, relevance, and resonance. With the addition of two new premium digital bridge sites in Abu Dhabi, Viola Media continues to grow its Digital Link Network, offering advertisers a broader, more strategic platform to connect with audiences across the capital.

Located on Al Khaleej Al Arabi and at Al Hudayriyat Island entrance intersection, these large-format, elevated displays sit along two of the city’s most vital corridors. Each site is designed to deliver sustained brand exposure at scale, reaching thousands of daily commuters, professionals, and residents at key moments in their journey.

The newly launched bridges are surrounded by some of Abu Dhabi’s most iconic and culturally significant landmarks. The Al Khaleej Al Arabi location runs along a major arterial road that passes Zayed Sports City and the Abu Dhabi National Exhibition Centre (ADNEC), making it a hotspot for both local and international audiences. This placement ensures high-frequency exposure to professionals and daily commuters moving through one of the capital’s most dynamic zones.

Meanwhile, Al Hudayriyat Island entrance acts as a gateway to one of the city’s most popular leisure destinations that includes Al Hudayriyat Mar Vista, cycling tracks, beaches, and waterfront dining. These vibrant surroundings enhance the reach and contextual value of brand messaging, embedding it within high-traffic environments where business, lifestyle, and recreation intersect.

With these additions, Viola’s Digital Link Network now includes more than 40 digital bridges, offering expansive coverage across Abu Dhabi’s key commercial and residential areas. Each location is carefully chosen to maximize visibility, dwelltime, and message relevance, transforming essential infrastructure into high-performing brand platforms.

For over 20 years, Viola Media has played a leading role in shaping Abu Dhabi’s Out-of-Home landscape. This expansion reflects a continued commitment to media solutions that evolve with the city, helping brands reach the right audience, in the right place, at the right time.