Overview

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The Link is a network positioned on the most strategic arterial roads to maximise impressions and campaign ROI across Abu Dhabi and Dubai.

The static bridges ensure high-impact, dynamic brand messaging that reach the right audiences in the moments that matter.

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Sales Promotions or Price Mentions: Any artwork includes sales promotions or price mentions, requires a permit from the Department of Economic Development (DED) in Abu Dhabi for ADM approval, and similarly from the Dubai Department of Economic Development (DED) for DM approval.
Security / Stock market Campaigns: Any campaign related to the stock market requires ADX registration certificate.
National Day (Eid Al Etihad): Any artworks related to National Day (Eid Al Etihad) requires approval from the Department of Presidential Affairs.
Country Flags: Any artwork that includes flags requires approval from the Department of Presidential Affairs.
Real Estate / Property Ads: Any campaign related to real estate or property ads, requires a permit from the Abu Dhabi Real Estate Centre (for Abu Dhabi) and from the Dubai Land Department (RERA) (for Dubai).
Tourism Campaigns: Any campaign related to promoting tourism requires a permit from the Department of Culture and Tourism.
Video Contents: Video files are not allowed to play on digital screens except The

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