Firefly Taxis

Abu Dhabi

Firefly Taxis engage directly with consumers wherever they are across Abu Dhabi Emirate, delivering millions of impressions weekly and providing data-rich campaign reporting to show brands exactly where their targeted impressions are being served.

Overview

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Firefly is a data-first ad network offering advanced tracking, measurement, and optimisation in digital Out-of-Home advertising.

Our dynamic and creative mobile advertising solutions deliver targeted messages at the right time.

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ADM Guideline

 Important: Please follow those Instructions: 

  • Sales Promotions or Price Mentions: Any artwork includes sales promotions or price mentions, requires a permit from the Department of Economic Development (DED) in Abu Dhabi for ADM approval, and similarly from the Dubai Department of Economic Development (DED) for DM approval.
  • Security / Stock market Campaigns: Any campaign related to the stock market requires ADX registration certificate.
  • National Day (Eid Al Etihad): Any artworks related to National Day (Eid Al Etihad) requires approval from the Department of Presidential Affairs.
  • Country Flags: Any artwork that includes flags requires approval from the Department of Presidential Affairs.
  • Real Estate / Property Ads: Any campaign related to real estate or property ads, requires a permit from the Abu Dhabi Real Estate Centre (for Abu Dhabi) and from the Dubai Land Department (RERA) (for Dubai).
  • Tourism Campaigns: Any campaign related to promoting tourism requires a permit from the Department of Culture and Tourism.
  • Video Contents: Video files are not allowed to play on digital screens except The

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Specs Sheet

Duration

15 seconds

Asset Engagement

Precision. At scale.
From static to digital, we deliver presence with purpose.
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